Kollective8, an LA dance group, is a haven for artists who embrace the night's rhythm. They support local talent, offering training, events, and Artistry and Ministry programs. Their motto, "Delight in everything you do. Shine beyond the light," guides their vibrant and colorful brand direction, subtly incorporating the infinity symbol into their logo.

I translated Kollective8's artistic spirit into a branding strategy that captures the energy of their nighttime performances with bold and vibrant aesthetics. The subtle infinity sign signifies limitless creativity, reflecting the ever-expanding journey of artistry. The goal was to embody Kollective8's essence in a brand identity that celebrates the passion of artists who shine beyond the ordinary.

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